very car manufacturer has a logo and some have become more famous than others. Many have changed little since they were first designed and some are more recent than you may think, no matter, drivers and manufacturers usually want their logo to be instantly recognisable, and usually they appear at the front and at the back of a car.
Most people, even if they don’t recognise the actual model of a car know the make by the car logo, which also may be known as a “marquee”. The car marquee that is probably known best throughout the world is the Ford logo which has not changed much for over 100 years and is simply a stylized version of the Ford name.
Chrysler's first logo was in 1925 and although it changed over time, the original was bought back in 1994 when the company merged with Daimler Benz in 1998 silver wings were added. The separation of Chrysler from Daimler-Benz saw the company revert back to its pentangle origins. Dodge first started to use the logo with the rams head on it during the 1930’s and its designer, Avard Fairhead came up with the marquee as a result of his inspiration from the art deco world, however the rams head is now being removed from the company branding and a stylized “Dodge” will be used instead.
The logo used by Buick came from a coat of arm from the Buick family who were originally from Scotland. The logo has been altered several times and in 1969 was altered to having three shields to reflect the three models that Buick had in production at that time.
The Corvette logo has also been updated over time but still is similar to the first one designed in 1953. It has two features, a Chevrolet bow tie logo and a fleur de lis. Both were originally chosen for their French origins, which the marketing teams used to capitalize on Louis Chevrolet’s French-sounding name and association with European design and luxury – in this, like much in marketing, it was misleading as Chevrolet’s family originates from Switzerland!
Bugatti has two logos; EB (the “E” is is actually represented backward) and a simple red oval shape with bold white letters of the name “Bugatti”. The two letters come from the founder of the company Ettore A I Bugatti. Cadillac used the family crest of the man who founded Detroit surplanted with a crown. The logo has become increasingly stylized and almost unrecognizable as a coat of arms and the crown has been lost since the 1950’s. Pontiac has a simple arrowhead as its logo which was introduced in 1957, however before that they use as an Indian Chief head with feather regalia as the marque. The arrowhead is now referred to as the “Dart”, as association with Native American Indians has been sought to be minimized – a sign of changing times and attitudes.
The British luxury manufacturer, The Jaguar Company, was formed in 1945 and used the pouncing Jaguar as its logo which has remained unchanged, however in their home country of the UK, the cars cannot be sold with the hood ornament as these have been banned due to concerns over injuries to pedestrians. The famous Bentley Company, also from the UK, have a simple capital B and wings on each side which represent speed.
Ferrari first used the prancing horse as its logo on its racing cars in the 1920’s with GT models have a rectangular badge (GT stands for Gran Turismo or Grand Tourer). Race team cars have a shield logo containing the letters “SF”. The design of the horse came from a WWI pilot who painted the side of his plane with it, believing it would give good luck – for him it did and he survived the war.
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